The Soft Sell

When it comes to over-the-top Christmas gifts, cushy cashmere is king.

So when an under-the-radar cashmere sale puts the fluffy fiber in your price bracket, you become the shopping queen.

Call off the personal shoppers: Your holiday gift hunting is over thanks to Martin+Osa’s Endless Cashmere campaign. November 24-December 1, the label’s celebrated cashmere sweaters (typically priced $160) are just $79 both in-store and online.

As with all Martin+Osa’s duds, the cashmere sweaters sport a style and fit that flatter every figure with custom detailing and a structured fit, not a cookie cut.

Visit your local outpost and take advantage of the trained stylists to help sort out your holiday shopping drama. There’s something for everyone, including premium denim; jewelry by Gorjana; little black dresses for every occasion; and, of course, cashmere.

Priced at a peasant’s pittance.

To find the nearest Martin+Osa or shop the collection online, go to martinandosa.com.